Wednesday, May 10, 2017
| 18:00 | Welcome Dinner at Grilljanne STUDIO · Grilljanne Rooftop · Hjälmarekajen 15, 211 19 Malmö |
Thursday, May 11, 2017
| 8:45 | Welcome Breakfast Media Evolution City · Stora Varvsgatan 6a, 211 19 Malmö |
| 9:30 | The Most Human House A tour of the meeting place Media Evolution City. Media Evolution City · Stora Varvsgatan 6a |
| 10:00 | Architecture and Graphic Installations with Jeanette Gostomski (Scenographer, Gostomski Design) & Hanne Birk (Project Manager, Varvsstaden) Varvsstaden · Stora Varvsgatan 14, 211 19 Malmö |
| 11:30 | Ohboy & Community with Cord Siegel (architect) & members of the Media Evolution community A tour of the new bikehouse Ohboy and small talks by community members. Cykelhuset Ohboy · Västra Hamnen, 211 19 Malmö |
| 13:00 | Saluhallen Architecture with Joakim Lyth · Wingårdhs The thoughts from the architect behind the newly opened Saluhallen — a vibrant market place with focus on design, food and drinks. Saluhallen · Gibraltargatan 6, 211 18 Malmö |
| 13:30 | Lunch Tour — Different Food Sensations kindly presented by Hamburg Marketing Saluhallen · Gibraltargatan 6 |
| 15:00 | Quiz by Hiertner & Juhlin |
| 18:00 | Dinner & Party at Far i Hatten Own cost for dinner. Tables booked, special menu arranged. Far i hatten · Folkets Park, 214 36 Malmö |
Friday, May 12, 2017
| 8:45 | Breakfast at InUse with Emma Estborn & Jon Karlsson · InUse InUse · Gustav Adolfs Torg 10B, 211 39 Malmö |
| 9:00 | Design for Behavior Change with Emma Estborn (Business Manager), Karin Lidman (UX Designer) & Jon Karlsson (UX Strategist) · InUse InUse · Gustav Adolfs Torg 10B |
| 10:30 | The New Map with Louise Hederström · Designer, Louise Hederström Design Form/Design Center · Lilla torg 9, 211 34 Malmö |
| 12:00 | Lunch |
| 12:45 | About Being Something More Real Than Just Being a Brand with Björn Lindén (Art Director) & John Schoolcraft (Creative Director) · Oatly |
| 14:15 | Skate Culture Building a City with John Magnusson · Bryggeriet Bryggeriet · Ystadvägen 46, 214 45 Malmö |
| 15:30 | Thanks for This! — Closing of Official Schedule Media Evolution City · Stora Varvsgatan 6a |
| 15:30 | Salong #6: Cities and Infrastructure with Zenit Design Media Evolution City · Stora Varvsgatan 6a |
| 17:00 | Salong Afterwork Enjoy — take a glass of wine or two. Or three? Media Evolution City · Stora Varvsgatan 6a |