040x040

An exploration of urban innovation through immersive learning journeys between two creative cities.

Hamburg 040 × 040 Malmö

040x040 is a tailor-made exchange format initiated by IT'S THE GLUE, bringing together creators & innovators from Hamburg and Malmö.

Through immersive two-day journeys, the 040x040 community dives into the cracks between Swedish and German culture — exploring how we work, create and collaborate on individual and organisational level.

It's small by design. You meet with everyone. It feels like a family quickly. More about sharing than presenting.

040x040 is a not-for-profit project by IT'S THE GLUE — Matthias Weber


Editions

2015
Hamburg & Malmö

The inaugural edition. Two cities, two days each — Hamburg in May, Malmö in August. Where the community began.

2016/17
Hamburg & Malmö

The exchange deepened. Hamburg in autumn 2016, Malmö in spring 2017. New faces, stronger ties.

2018
Hamburg & Malmö

Space for Creativity. Hamburg in September, Malmö in September. The community at its most expansive.

2020
Hamburg & Malmö

On pandemic-induced Hiatus

2026
Hamburg & Malmö

Reconnecting with the community

2027
Hamburg & Malmö

Bringing the band back together

What Contributors Say

I hate conferences. But I love small, informal and fluid networks of smart people who develop ideas, share them and drive change. That's why I truly enjoyed being part of an 040x040 event.

Steffan Heuer
US Correspondent, brand eins

For sure my best experience 2015. The Hamburg–Malmö connection is so unexplored. 040x040 is the perfect combination of knowledge sharing and relationship building.

Martin Thörnkvist
Director, The Conference by Media Evolution

I like that it's small. You get to meet with everyone and you feel like a family quickly. This is more about sharing than presenting — which is key.

Andreas Hedin
Head of Design, Tactel AB

Meet the Community

Over a hundred creators, innovators and culture makers
from Hamburg and Malmö — all in one place.

View all Contributors →